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HappyOrNot Feedback Terminals to Be Coated in Pure Zone

September 30, 2020

HappyOrNot (www.happy-or-not.com), a customer experience management solution, announced that it will coat its internationally-recognizable ‘smiley face’ terminals with an antimicrobial solution scientifically proven, via ISO standardization (ISO21702), to be efficient against coronaviruses and bacteria.

HEXIS Graphics’ PUREZONE® adhesive film has been chosen by HappyOrNot to initially protect the smiley faced buttons of its Smiley Terminals, which are trusted by 4,000 brands across 135 countries, having collected and reported on over 1.5 billion in-moment feedback responses since 2009.

HappyOrNot’s Smiley Terminals consist of four smiley-faced buttons that customers are invited to press to indicate whether they are very happy, happy, unhappy or very unhappy with the service that they experienced. New terminals will now, as standard, have this antimicrobial coating, while existing terminals can easily be retrofitted with the film.

All HappyOrNot terminals that are protected by the coating will display a sticker of authenticity, meaning customers can safely, and in confidence, provide anonymized feedback.

Heikki Väänänen, HappyOrNot CEO and co-founder, comments: “The safety of our customers, and the people who engage with our terminals, remains our top priority. We have always provided customers with easy-to-follow, yet detailed, cleaning instructions in order to ensure that the highest levels of hygiene are maintained, and as a result our terminals prove to be typically cleaner than many other items or devices with which visitors might interact. Indeed, there have been 1.5 billion interactions with our terminals since 2009, and not one single reported case of transmission of any kind of illness.

“However, we want customers to feel as safe as possible, which is why we are the first company within our sector to roll out this measure. Looking ahead, it’s going to be even more important for companies to gauge customer and employee satisfaction, happiness, and confidence, and by implementing the HEXIS PUREZONE® coating to our unrivalled feedback collection services we allow them to do so in a safe and responsible way.”